Terms & Conditions

Effective Date:
July 15, 2026

Last Updated:
July 15, 2026

Welcome to ArtEquation ("ArtEquation", "we", "us", or "our").

ArtEquation is a creative production studio operated by VG Films, with its registered office at VineGarden Films Pvt. Ltd.284, 2nd floor, Industrial area phase 2, Panchkula, 134113,India.

These Terms & Conditions ("Terms") govern your access to and use of https://artequation.com/ (the "Website"), including its pages, portfolio, videos, articles, resources, enquiry forms and other content.

By accessing or using the Website, you acknowledge that you have read, understood and agree to these Terms. If you do not agree, please do not use the Website.

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Website Use

This part applies to everyone who visits or uses the Website.

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1. About ArtEquation

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ArtEquation provides creative production and related services, which may include:

• Animation and motion design;

• Explainer and product videos;

• SaaS and enterprise films;

• Live-action explainers;

• Motion graphics;

• Campaign and branded content;

• Corporate communication content;

• Social and digital content;

• Localisation, subtitling, dubbing and cultural adaptation;

• Training and e-learning content;

• Interactive learning experiences; and

• Other creative, design, production or post-production services.

The specific services, deliverables, timelines, fees and responsibilities for any project will be defined in the applicable commercial agreement.

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2. Permitted Use

You may use the Website to learn about ArtEquation, its capabilities, services, portfolio and related information.

You agree not to:

• Use the Website for any unlawful, fraudulent or unauthorised purpose;

• Interfere with, disrupt or attempt to compromise the security or operation of the Website;

• Attempt to gain unauthorised access to any server, account, database or system connected to the Website;

• Introduce or transmit viruses, malware or other harmful material;

• Use bots, crawlers, scrapers or automated systems to collect Website content without our prior written permission;

• Copy, reproduce, republish, sell, licence or commercially exploit Website content except as expressly permitted;

• Impersonate ArtEquation, its employees, representatives or clients;

• Use the Website in a manner that could damage our reputation, intellectual property or business interests; or

• Use information obtained from the Website to infringe any person's or organisation's rights.

We may restrict, suspend or terminate your access to the Website if we reasonably believe these Terms have been violated.
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3. Website Content

The Website contains information about our services, creative work, processes, capabilities, case studies, articles, images, videos, illustrations, animations, graphics, logos and other material ("Website Content").

We make reasonable efforts to keep Website Content accurate and current. However, Website Content is provided for general information only and may be changed, corrected, updated or removed at any time without notice.

Nothing on the Website constitutes a binding offer, quotation or contractual commitment unless expressly stated in a written agreement.

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4. Intellectual Property

Unless otherwise stated, the Website and all Website Content are owned by, controlled by, or licensed to ArtEquation and its licensors. This includes text, logos, trademarks, photographs, illustrations, animation, motion graphics, video, audio, designs, layouts, graphics, downloadable resources, software, code, concepts, visual systems and the selection and arrangement of such materials.

All intellectual-property rights in Website Content are reserved. You may not reproduce, modify, distribute, publicly display, transmit, publish, sell, licence, create derivative works from or commercially exploit any Website Content without our prior written permission or as expressly permitted by law.

Viewing or accessing the Website does not grant you ownership of any ArtEquation intellectual property.

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5. Portfolio, Case Studies and Client Work

The Website may display examples of work created for or in collaboration with clients, including films, animations, case studies, testimonials, client names, logos and related material. These are displayed for portfolio and promotional purposes.

The appearance of a client's name, logo or project on the Website does not grant visitors any right to copy, download, reproduce, modify or commercially exploit that material.

Unless otherwise agreed in writing, ArtEquation may identify clients and display completed, publicly released work in its portfolio, Website, presentations, social media, award submissions and other self-promotional materials, provided this does not disclose confidential information. Clients requiring a portfolio restriction should include that requirement in their SOW or MSA.

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6. Enquiries and Contact Forms

The Website may allow you to submit enquiries, request information or otherwise contact us through forms, email or other channels.

Submitting an enquiry does not automatically create a client relationship, agency relationship or contractual engagement.

We may use information submitted through the Website to respond to your enquiry, assess project suitability, prepare proposals, communicate about prospective projects and administer business communications. Personal information handling is governed by our Privacy Policy.

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7. User-Submitted Materials

If you submit material through the Website — including briefs, messages, documents, images, links or scripts ("Submitted Materials") — you represent that:

• You have the right and authority to provide those materials;

• Providing them does not breach any contract, law, confidentiality obligation or third-party right;

• The materials do not knowingly contain malicious code or unlawful content; and

• We may use the materials for the purpose for which you submitted them.

Submitting material through a Website form does not automatically transfer ownership to ArtEquation. Ownership, licences and confidentiality obligations for project materials will be governed by the applicable written agreement.

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8. Third-Party Websites and Services

The Website may contain links, embedded content or references to third-party platforms, including video hosting, social media, scheduling, analytics and other services. We do not control these services and are not responsible for their availability, security, content, terms, privacy practices or performance.

Your use of third-party websites and services is subject to their own terms and policies.

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9. Cookies and Tracking

The Website may use cookies, pixels, tags or similar technologies for functionality, analytics, performance and user experience. Details about these technologies, how they are used and how you can manage them are set out in our Privacy Policy.

Where applicable law requires consent for non-essential cookies or tracking, those technologies will not be activated until the required consent has been obtained.

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10. Website Availability

We aim to keep the Website available and secure but do not guarantee uninterrupted, error-free or completely secure access. We may modify, suspend or discontinue parts of the Website at any time.

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11. No Reliance on Website Information

Website information is for general informational and promotional purposes. Nothing on the Website should be interpreted as professional legal advice, financial advice, technical certification, a guarantee of business performance, marketing results, conversion outcomes or a binding promise of any particular production result.

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Client Engagements

This part applies to clients who engage ArtEquation for paid creative, production or related services.

Where there is a conflict between these Website Terms and a separately executed client agreement (proposal, SOW, MSA, purchase order or engagement letter), the separately executed agreement will govern.

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12. Client Responsibilities

Clients are responsible for providing accurate and timely information, approvals, materials and access reasonably required for us to perform the agreed services. This may include brand guidelines, logos, product information, scripts, reference material, approved messaging, photographs, footage, platform access, stakeholder feedback, legal approvals and final sign-off authority.

The client must ensure that information supplied is materially accurate and that it has the appropriate rights to provide any third-party materials.

Delays in receiving required content, feedback, approvals or instructions may affect the project schedule.

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13. Project Scope

A client's project scope will be defined in the applicable proposal, quotation, SOW or written agreement. Depending on the engagement, the scope may define deliverables, video duration, formats, aspect ratios, production stages, number of concepts, revision rounds, voiceover and localisation requirements, music and sound, delivery specifications, source-file inclusion, timeline, pricing and other project conditions.

Only deliverables expressly included in the agreed scope are part of the project.

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14. Changes to Scope

Requests that materially change the approved brief, deliverables, direction, duration, format, number of versions, markets, languages or production requirements may be treated as a change in scope.

Examples include changing an approved creative direction, adding scenes after storyboard approval, requesting additional versions or languages, introducing new approval stages, replacing approved content, requesting additional revision rounds or adding services not in the original proposal.

Additional work may require a revised quotation, fee and timeline. No material out-of-scope work is required until the additional scope and any additional charges have been accepted in writing.

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15. Creative Approvals and Revisions

Creative projects involve staged approvals. Depending on the project, ArtEquation may seek approval at stages such as concept, script, visual direction, style frames, storyboard, illustration, animation, sound, voiceover, localisation and final delivery.

The number of revision rounds included will be stated in the applicable proposal or SOW. Client feedback should be consolidated and provided through the agreed communication channel. Where multiple stakeholders are involved, the client should designate a primary decision-maker.

Additional revision rounds or revisions that materially change previously approved work may result in additional fees and schedule changes.

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16. Client Feedback and Timelines

The client is responsible for reviewing deliverables and providing feedback within the timeframes reasonably required to maintain the agreed schedule.

Where the client delays feedback, approvals or required content, ArtEquation may adjust the production schedule. Where delay results in additional production time, rescheduling costs, third-party costs or other expenses, such costs may be charged where permitted under the applicable agreement.

A final approval or sign-off constitutes confirmation that the deliverable or stage has been accepted.

Project timelines are established based on the scope, production requirements and client dependencies. A delivery date is confirmed only when expressly agreed in writing. Timelines may be affected by delayed client feedback, scope changes, third-party availability, technical issues, platform restrictions, force majeure events or other circumstances outside our reasonable control.

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17. Fees and Payment

Fees, taxes, expenses and payment schedules will be specified in the applicable proposal, quotation, SOW, MSA or invoice.

Unless the applicable agreement states otherwise:

• Work may commence only after the required initial payment or approval has been received;

• Applicable taxes, including GST where applicable, are payable in addition to quoted fees;

• Third-party costs may be billed separately where specified;

• Additional work will be billed at the applicable quotation or agreed rate; and

• Final deliverables, source files or usage rights may be withheld until outstanding amounts have been paid in full, to the extent permitted by law and the governing agreement.

Specific payment terms in a signed client agreement take precedence over these Terms.

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18. Third-Party Costs

Certain projects may require third-party services or materials, including voice actors, musicians, stock assets, fonts, software, plugins, hosting, rendering services, specialist production partners, translation providers, travel, equipment or other external services.

Unless expressly included in the agreed fee, third-party costs may be charged separately. Third-party materials and services may be subject to their own licence terms, usage restrictions and renewal requirements.

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19. Intellectual Property in Client Projects

Ownership and licensing of project deliverables will be specified in the applicable client agreement.

Unless otherwise agreed in writing:

• Client-owned materials remain the client's property;

• ArtEquation retains ownership of its pre-existing tools, methods, templates, systems, production techniques, workflows and other background intellectual property;

• Third-party materials remain subject to the rights of their respective owners;

• Concepts, treatments, pitches or creative directions that are not commissioned and paid for remain ArtEquation's property;

• Editable source or project files are not included unless expressly stated in the agreed scope; and

• Ownership or licence rights in final deliverables are subject to full payment of the applicable fees.

Where the parties agree to assign or licence rights in deliverables, the scope will be defined in the applicable agreement.

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20. Client-Supplied Materials and Rights Clearance

If the client supplies or instructs us to use third-party materials (photographs, footage, music, illustrations, logos, trademarks, fonts, scripts, recordings, software or documents), the client is responsible for ensuring it has the necessary rights, permissions, licences and consents.

The client is responsible for claims arising from its failure to obtain such rights where those materials were supplied or authorised by the client.

Where ArtEquation separately sources third-party assets on a client's behalf, the applicable licence terms and usage restrictions will be communicated.

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21. Voice, Music, Localisation and Similar Rights

Where a project involves voiceover, dubbing, music, translation, localisation or similar services, rights may depend on territory, duration, media, audience, number of versions, campaign duration, paid-media use, broadcast use and other usage conditions.

The applicable scope of those rights should be specified in the project agreement. Additional usage beyond the agreed scope may require additional licensing or fees.

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22. Artificial Intelligence and Technology-Assisted Production

ArtEquation may use artificial intelligence, machine-learning systems, automated production tools or third-party technology-assisted services as part of certain engagements.

Unless otherwise agreed in writing:

• Third-party AI tools may be subject to their own terms and usage restrictions;

• AI-assisted outputs may not always be exclusive;

• Availability or behaviour of AI tools may change;

• AI-generated or AI-assisted outputs may require human review and refinement; and

• Project-specific requirements for AI disclosure, approval, ownership or permitted use will be governed by the applicable SOW or MSA.

Where AI-assisted production is material to a project, ArtEquation will disclose the use of such tools to the client before commencing the relevant work, unless the parties have agreed otherwise.

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23. Confidentiality

Information submitted through the Website does not automatically create a non-disclosure agreement. Where a client or prospective client requires confidential treatment of sensitive information, the parties should execute a separate NDA or confidentiality agreement.

Once a confidentiality agreement or applicable client contract is in place, ArtEquation will handle confidential information in accordance with that agreement.

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General Provisions

These provisions apply to all users and clients.

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24. Disclaimer of Warranties

To the fullest extent permitted by applicable law, the Website and Website Content are provided on an "as is" and "as available" basis.

ArtEquation does not warrant that the Website will always be available, that Website Content will always be complete or current, that errors will always be corrected, or that the Website will be free from harmful components.

Nothing in these Terms excludes any warranty or right that cannot lawfully be excluded.

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25. Limitation of Liability

To the fullest extent permitted by applicable law, ArtEquation, its directors, officers, employees, contractors, affiliates and representatives will not be liable for indirect, incidental, special, consequential, exemplary or punitive losses arising solely from your use of the Website, including loss of profits, revenue, business opportunity, goodwill, data or anticipated savings.

Nothing in these Terms excludes or limits liability that cannot legally be excluded or limited.

For paid client engagements, any specific limitation of liability will be governed by the applicable MSA, SOW or other executed agreement.

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26. Indemnification

To the extent permitted by applicable law, you agree to indemnify and hold harmless ArtEquation and its directors, employees, contractors and representatives from claims, losses, liabilities, damages, costs and expenses arising from your unlawful use of the Website, your breach of these Terms, your violation of third-party rights, or materials you submit in breach of your representations.

For paid client engagements, indemnification will be governed by the applicable commercial agreement.

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27. Suspension and Termination

We may suspend or terminate Website access where reasonably necessary to protect the Website or our systems, prevent unlawful or abusive behaviour, comply with applicable law, or address a material breach of these Terms.

Termination of Website access does not affect rights or obligations under a separate client agreement.

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28. Force Majeure

ArtEquation will not be responsible for failure or delay caused by circumstances beyond its reasonable control, including natural disasters, government actions, war, civil unrest, strikes, epidemics or pandemics, widespread internet or infrastructure failures, widespread cyber incidents affecting critical infrastructure, utility failures, platform outages, supplier failures or other events that could not reasonably have been prevented.

Where such an event affects an active project, the parties will work together to determine a revised schedule or next steps.

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29. Changes to These Terms

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We may update these Terms to reflect changes to our Website, services, legal requirements or business practices. The revised version will be posted on this page with an updated "Last Updated" date. Your continued use of the Website after revised Terms are posted constitutes acceptance of the revised Terms to the extent permitted by law.

For client engagements, amendments to commercial terms will be governed by the applicable written agreement.

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30. Privacy

Your use of the Website is also subject to our Privacy Policy, which explains how we collect, use, disclose, retain and protect personal information.

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31. Governing Law and Jurisdiction

These Terms shall be governed by and interpreted in accordance with the laws of [India], without regard to conflict-of-law principles.

Subject to applicable law, the courts located in [Panchkula, Haryana] shall have exclusive jurisdiction over disputes arising from these Terms.

For client engagements, the governing law and dispute-resolution provisions in the applicable agreement will prevail.

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32. Severability

If any provision of these Terms is found unlawful, invalid or unenforceable, that provision will be modified or severed to the minimum extent necessary, and the remaining provisions will continue in effect.

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33. Waiver

Failure to enforce any provision does not waive our right to enforce it in the future.

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34. Entire Agreement

These Terms, together with the Privacy Policy and any documents expressly incorporated by reference, govern use of the Website. They do not replace any separate agreement governing paid services.

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35. Contact

For questions about these Terms:

ArtEquation Operated by: VG Films

Registered Office: VineGarden Films Pvt. Ltd.284, 2nd floor, Industrial area phase 2, Panchkula, 134113,India

Website: https://artequation.com/

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