Privacy Policy

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Effective Date:
July 15, 2026
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Last Updated:
July 15, 2026

ArtEquation ("ArtEquation", "we", "us", or "our") respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you visit or interact with https://artequation.com/ (the "Website"), contact us, submit an enquiry, subscribe to our communications or otherwise interact with us through the Website.

ArtEquation is operated by VG Films, with its registered office at VineGarden Films Pvt. Ltd.284, 2nd floor, Industrial area phase 2, Panchkula, 134113,India.

This Privacy Policy should be read together with our Terms & Conditions.
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1. Scope

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This Privacy Policy applies to personal information collected through the Website, contact and enquiry forms, newsletter or subscription forms, email communications initiated through the Website, communications about prospective projects, analytics and Website usage, and other interactions specifically referring to this Privacy Policy.

This Privacy Policy does not apply to third-party websites we link to, platforms operated independently by our clients or partners, third-party services with their own privacy policies, or information processed solely under a separate contractual privacy notice (such as a client data-processing agreement).
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2. What Personal Information We Collect

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A. Information You Provide Directly

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When you submit an enquiry or contact form, we may collect:

• Name

• Work email address

• Company or brand name

• Phone number (where requested)

• Project or service requirements

• Approximate budget

• Message or other information you include

• Documents, links or materials you voluntarily submit
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B. Newsletter and Marketing Information

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If you subscribe to our newsletter or other communications, we may collect your email address, name (where requested), communication preferences, subscription status and records of consent. We may also collect limited engagement information, such as whether a communication was opened, where supported by the service provider.

Marketing communications will be sent in accordance with applicable law and your communication preferences. You may unsubscribe at any time using the mechanism provided in each communication or by contacting us.

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C. Technical and Usage Information

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When you visit the Website, certain technical information may be collected automatically, including IP address, browser type and version, device type, operating system, language preference, approximate location inferred from technical data, pages visited, referring or exit pages, time spent on pages, interactions and performance data.

We use this information for security, analytics, performance monitoring, troubleshooting and improving the Website.

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D. Cookies and Similar Technologies

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The Website may use cookies, pixels, tags, local storage or similar technologies to keep the Website functioning, remember preferences, understand how visitors use the Website, measure performance, improve content and user experience, support embedded media and support marketing activities where enabled.

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3. Information From Other Sources

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We may receive information from other sources, such as a colleague who contacts us on your behalf, your organisation (where you act as a business contact), publicly available professional information, referrals, event registrations, professional networking platforms or service providers assisting with lead management.

Where we receive personal information from another source, we will process it in accordance with applicable law and the purpose for which it was collected.

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4. Why We Use Personal Information

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We process personal information for the following purposes:

Enquiry and business communication — to respond to enquiries, understand project requirements, arrange discussions, prepare proposals, communicate with prospective clients, coordinate meetings and maintain records of business communications.

Service delivery — where you become a client, to provide services, communicate with stakeholders, manage project administration, issue invoices, manage contracts, obtain approvals and fulfil our contractual obligations.

Website operation — to operate, maintain, protect and improve the Website, diagnose technical problems and maintain security.

Analytics and improvement — to understand how visitors use the Website and improve page structure, content, navigation, functionality, performance and user experience.

Marketing — where permitted by applicable law and subject to required consent, to send newsletters, updates, new work, educational content or event invitations relevant to your professional interests. You can opt out at any time.

Legal and compliance — to comply with applicable laws and lawful requests, establish, exercise or defend legal claims, prevent fraud or abuse, enforce our agreements and protect our rights and legitimate interests.

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5. Legal Basis for Processing

We process personal information only where permitted by applicable law.

Under India's Digital Personal Data Protection Act, 2023 ("DPDP Act"), we process personal data on the basis of:

• Consent — where you provide consent through a clear, specific notice (such as a form submission or subscription);

• Certain legitimate uses — as permitted under Section 7 of the DPDP Act, including responding to enquiries you initiate, performing contractual obligations, complying with legal requirements and other purposes permitted by law.

Where other privacy laws apply (such as GDPR for individuals in the EU/EEA or UK GDPR for individuals in the UK), additional or different legal bases may be relied upon.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

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6. Consent and Website Forms

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Where personal information is collected through a Website form and consent is required, we will provide a clear notice at the point of collection explaining what personal data is collected, the purpose, how it will be used, how consent may be withdrawn and how privacy rights may be exercised.
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7. How We Share Personal Information

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We do not sell personal information.

We may share personal information where reasonably necessary with:

Service providers — hosting, form processing, CRM, email and newsletter delivery, analytics, cloud storage, cybersecurity, IT support, scheduling, communications and other technology or administrative providers. These providers may process personal information on our behalf to deliver their services.

Business and project partners — where relevant to a project or enquiry, we may share limited information with employees, contractors, production partners, localisation partners, voiceover partners, technical partners or other providers involved in delivering services. Sharing is limited to what is reasonably required.

Legal and regulatory requirements — we may disclose personal information where required by applicable law, including court orders, government requests, regulatory requirements, fraud investigations or circumstances involving the protection of rights or safety.

Business transfers — if ArtEquation or its operating entity is involved in a merger, acquisition, restructuring or sale of assets, relevant personal information may be transferred as part of that transaction, subject to applicable law and appropriate safeguards.

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8. Third-Party Platforms and Embedded Content

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The Website may contain embedded content from third-party services, such as video hosting (currently [Vimeo — CONFIRM]), social media, scheduling, analytics or other platforms.

When you interact with embedded content, the relevant provider may collect information about your device, browser, IP address or usage under its own privacy practices. We do not control how third-party providers independently process information.

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9. International Data Transfers

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ArtEquation works with clients, partners and technology providers in different countries. Your personal information may be processed or stored outside the country in which you are located.

Where personal information is transferred internationally, we will take steps required by applicable law and use appropriate contractual, technical or organisational safeguards.
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10. Security

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We take reasonable technical and organisational measures to protect personal information, which may include access controls, account authentication, role-based access, secure transmission, vendor controls, backups, monitoring, security updates, contractual confidentiality requirements and internal access procedures.

No internet-based service can guarantee absolute security. You should also take reasonable precautions when sharing personal information online.

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11. Data Breach Response

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If we become aware of a personal data breach, we will respond in accordance with applicable law, including:

• Containing and investigating the incident;

• Assessing potential impact;

• Taking remedial action;

• Notifying affected individuals where legally required; and

• Notifying relevant authorities or the Data Protection Board where legally required.

Under the DPDP Act, breach notification must be made to the Data Protection Board and affected individuals in the prescribed manner and timeline.

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12. Your Privacy Rights

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Depending on applicable law, you may have rights including:

• Requesting access to personal information held about you;

• Requesting correction of inaccurate or incomplete information;

• Requesting erasure where permitted by applicable law;

• Withdrawing consent where processing is based on consent;

• Opting out of marketing communications;

• Raising a grievance or complaint; and

• Exercising any other rights under applicable data-protection law.

Under the DPDP Act, Data Principals have the right to access, correct, erase and nominate, subject to conditions in the Act.

Certain rights may be subject to exceptions or limitations under applicable law.

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13. Children's Privacy

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The Website is intended for businesses, professionals and adult users. It is not directed toward children.

We do not knowingly collect personal information from children through the Website. If the contact form does not include an age verification mechanism, this is because the Website is designed exclusively for business-to-business and professional use.

If you believe a child has provided personal information to us, please contact us so we can assess and take appropriate action. Under the DPDP Act, processing a child's personal data requires verifiable parental consent.

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14. Business Contact Information

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ArtEquation primarily provides services to businesses. We may process professional contact information (name, job title, work email, work phone, company name, professional role) for business communication purposes, handled in accordance with applicable privacy law.

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15. Marketing Communications

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Where you have subscribed, we may send information about ArtEquation projects, creative work, insights, new services, events, industry developments and other relevant professional content.

We may retain a limited suppression record to ensure we do not send further marketing communications after you have opted out.

Even where you do not subscribe to marketing, we may continue to communicate with you where necessary to respond to an enquiry, fulfil a contract, administer an existing business relationship or comply with legal obligations. Unsubscribing from marketing does not stop operational or transactional communications.

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16. Data Accuracy

We aim to keep personal information accurate. If your information changes or you believe our records are inaccurate or incomplete, please contact us so we can review and update where appropriate.

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17. Automated Decision-Making

ArtEquation does not use personal information collected through the Website to make decisions that produce legal or similarly significant effects solely through automated means.

If our practices change, this Privacy Policy will be updated.

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18. AI and Third-Party Technology

Where we use third-party technology, automation, artificial intelligence or machine-learning services as part of Website operations or business processes, some information may be processed by those providers.

We use such services in accordance with applicable law and relevant contractual and technical safeguards. We will not provide personal information to an AI or automated-processing provider for a new purpose unless permitted by applicable law and consistent with this Privacy Policy.

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19. Data Processors and Vendors

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Where third parties process personal information on our behalf, we ensure relevant contractual and organisational safeguards are in place. Processor categories include website hosting, cloud storage, analytics, CRM, forms, email delivery, marketing automation, cybersecurity, IT support and other operational vendors.
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20. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, Website functionality, data-processing practices, service providers, legal requirements or business operations. We will update the "Last Updated" date at the top. Where required by applicable law, we will provide additional notice of material changes.

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21. Applicable Privacy Laws

This Privacy Policy is intended to comply with applicable privacy and data-protection laws, including:

India: The Digital Personal Data Protection Act, 2023, the Digital Personal Data Protection Rules, 2025, and other applicable Indian laws and regulations.

Other jurisdictions: Where other privacy laws apply because of an individual's location, the nature of processing or the markets in which we operate, additional rights or requirements may apply and we will comply accordingly.
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22. Contact

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For privacy questions:

ArtEquation Operated by: VG Films

Registered Office: VineGarden Films Pvt. Ltd.284, 2nd floor, Industrial area phase 2, Panchkula, 134113,India

Website: https://artequation.com/


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